How to Boost Your Cosmetic Brand with Custom GWP Brushes
In the world of cosmetics, a well-executed GWP (Gift With Purchase) campaign can be the difference between a one-time sale and lasting brand loyalty. Among the most impactful GWP items? Custom makeup brushes—functional, elegant, and always appreciated by consumers.
At Samsung Brush, we’ve helped leading beauty brands develop successful GWP brushes that not only drive sales but also elevate brand value. In this article, we’ll explore why GWP brushes matter, how customization works, and real-world examples that show what’s possible.
Why GWP Campaigns Still Work in 2025
GWP is a tried-and-true marketing tool that continues to thrive in the digital era. According to Mintel, over 48% of consumers say they are more likely to purchase a product if it comes with a free gift. Brushes are especially effective because they are:
Practical: Makeup users always need extra tools.
Brandable: Easy to customize with logos, colors, or unique shapes.
Compact: Ideal for cost-effective global shipping.
More than just a freebie, a well-designed GWP brush becomes a mini ambassador for your brand—used daily, visible on vanities, and often featured on social media.
Case Study: Custom Details Make the Difference
Here’s how a small customization led to big impact:
A popular Korean brand collaborated with Samsung Brush on a seasonal campaign featuring a cosmetic pouch set. The pouch included a compact mirror and a travel brush. Rather than using standard hardware, the brand requested a pastel gold key ring to match their spring color palette.
This small change created visual harmony with their overall campaign design and significantly increased Instagram shares and user-generated content. It was proof that tiny design touches create meaningful brand experiences.
Another example includes a Smashbox double-ended brush produced by Samsung Brush. By adding a UV-coated handle to improve hygiene and a transparent zip pouch for display, the brand launched a premium-looking promotion at a fraction of the cost of a retail set. The result: a 26% increase in basket size during the campaign period.
Why Samsung Brush is the Right Partner for GWP Success
With over 60 years in the beauty tool industry, Samsung Brush is a trusted OEM manufacturer for brands around the world. We support your GWP campaigns with:
Custom design drawings and visual samples
Fast prototyping using 3D printing
Flexible MOQ and fast lead time
Seasonal GWP idea catalogs for inspiration
Dual-site production (Korea + China) for budget and volume efficiency
Our team doesn’t just take orders—we co-create products with you. From packaging style to the feel of the bristles, we help fine-tune every detail to make your campaign shine.
FAQ
Q1. How long does it take to develop a custom GWP brush?
A1. From design confirmation to delivery, most projects are completed within 4–6 weeks.
Q2. Can I customize small elements like pouch colors or hardware?
A2. Absolutely. Many of our clients customize zipper pulls, ring colors, brush tips, or packaging materials to match campaign themes.
Q3. Do you provide design support for brands without an in-house team?
A3. Yes. Samsung Brush offers design consulting, drawing creation, and even seasonal concept suggestions to support your marketing goals.
